Social Media Overview

Information about social media

This overview of social media was developed to help those within the agencies and service units of DASNR to understand and manage social media tools in support of professional communication efforts. The intent is to provide basic guidance and help on Twitter, YouTube, Facebook, blogs, and Linkedin.  This website page is available in a printable 3-fold brochure.

Why Social Media? Social media–social networking–allows you to connect with other people and groups to engage in conversations, exchange ideas, share pictures and content, and connect through participation, which is made available through applications such as Facebook, Twitter and blogs. Benefits to participation include collaborative communication, building relationships and responsive interaction.

A two-page "Getting Started with Social Media: Etiquette and Best Practices" outline is available that provides helpful information about social media, getting started with using social media tools, and answers basic questions about "best practices."

Social Media Technologies and Tools

Blogging is a tool for sharing thoughts and ideas online, usually in a diary or journal format. For more information see our Blog Info page. 

TwitterTwitter is a site for posting very short (140 character) messages. For more information see our Twitter Info page.

YouTube
YouTube
is a video sharing site where users can upload short videos, which can be seen and commented on by the public. For more information see our YouTube Info page.

FacebookFacebook is a social networking website which allows you to connect and communicate with individuals and groups via public and private conversations. For more information see our Facebook Info page.

LinkedinLinkedIn is a business-oriented social networking site, mainly used for professional networking allowing registered users to maintain a list of contact details, called connections, of people they know and trust in business.

Pinterest_iconPinterest is a social media site that allows you to organize, share, and follow themes of interest on a virtual cork-board. For more information about Pinterest see our Pinterest Info page.

 

Helpful Tips

· When creating an account related to a group or project, choose a name that reflects the group’s identity, main topic or intended audience.

· Use the same etiquette and professional rules of behavior as face-to-face, and keep your tone personal, friendly and engaging.

· Check your account often to ensure inappropriate comments or posts are edited or deleted.

· Keep your information fresh through relevant and frequent updates.

· Privacy considerations: learn when photo or video release forms are necessary, and review the personal privacy settings of your account(s).

· Depending upon how you use social media, keeping both your personal and business accounts separate may be necessary.

· Web addresses (URLs) can be shortened through bit.ly – visit http://bit.ly, then use the bit.ly address when you push information.

· Many smartphones provide applications that allow you to use social media while away from your computer.

Helpful Links and Additional Resources:

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